Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’
May 05, 2015
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Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’


Knowledge of the customer decision process has helped propel IDR Productions to the forefront of video production companies in Orange County. Amazingly, DRTV audiences actually consider several factors before deciding ‘to buy or not to buy’.  Whether promoting a brand with a long or short form DRTV production or TV commercial, marketers must take the following factors into account.

The Info Quest – More than ever, today’s data-driven world has whetted consumer appetites for product information. Virtually any purchase demands a thorough search for vital facts and figures. Without this precious data, many if not most customers would lack the confidence to press the buy button. Therefore, it’s critical for marketers to ensure DRTV productions are well-fortified with sought-after info.

Evaluating the Choices – Once the DRTV audience has its fill of data, they’re ready for the next step — evaluating competing choices. They’re out there, alright. No matter how unique your brand, plenty of competitors will be hungry for a slice of the pie.  And you can bet your bottom dollar consumers will give the alternatives a good, long look. 

This is where your brand must jump ahead and dazzle your audience with loads of appeal. In the viewer’s mind, you absolutely must be the best choice at the best price. To get there, your product or service must sync with these consumer priorities:

Need for Product or Service

Tastes and Lifestyle

Budget 

Neglecting even one of the priorities can sink a DRTV production good and fast. So give every last one the attention it deserves.

If you want to learn more about reaching customers with your DRTV productions, or about any other video production topic, please share your questions or feedback in our comment box. 

And if you want to take your brand all the way to the top, IDR is ready to make it happen. As one of the premier video production companies in Orange County, we’ll help you drive more sales with our acclaimed Orange County infomercial production services, TV commercial production services, and online video production services. Contact IDR Productions for your free consultation. 


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