infomercial

6 Video Tips We Can Learn From Infomercials

6 Video Tips We Can Learn From Infomericals

Infomercials are far from the outdated hard sell that many have made it out to be. They may not hold the glamorous appeal short-form videos do, but here’s the thing: infomercials work. They bring in millions of dollars a year, even though they’re primarily aired in the middle of the night. How is this possible? […]

DRTV: Long-Form, Short-Form Dilemma
by kburke 23/12/2015 0 comm

DRTV: The Long-Form, Short Form Dilemma

When it comes to DRTV campaigns, many if not most brands wonder what offers the best return on investment – infomercial or short-form? The answer is a combination of both. Since each has its particular purpose and advantages, long-form and short-form work optimally when integrated as an overall DRTV campaign strategy. Many companies will scream […]

Put Your DRTV Campaign on the Right Track
by kburke 16/12/2015 0 comm

Put Your DRTV Campaign on the Right Track

Once a DRTV campaign is underway, marketers naturally want to know the score. This generally means tracking inbound traffic. For many years, the preferred tracking channel was the phone call. The more voice responses pouring in, the better. Or so the thinking went. But times have changed. The once-mighty phone call is now sharing the […]

What Makes an Effective Infomercial?
by kburke 10/12/2015 0 comm

What Makes an Effective Infomercial?

As with any other type of advertising, infomercials don’t always hit a home run with the buying public. In fact, many just strike out. While outcomes depend on any number of variables, successful infomercials usually have certain features in common. They don’t guarantee a marketing triumph, of course. But these features do increase your chances […]

Is Your DRTV Big on Value?

Is Your DRTV Big on Value?

In the world of DRTV, one thing has been etched in stone ever since the first merchant danced into the local marketplace – shoppers must see tremendous value in your goods and services. Or the cash register just won’t ring. Period. Bottom line is this – gains must go to the buyer and seller. So […]

3 Ways to Beef Up DRTV

3 Ways to Beef Up DRTV

We’ve learned a thing or two while producing DRTV at our Orange County Video Production studio. And we’d like to pass some of our discoveries on to you. Nothing fancy. Just a few fundamentals that will take your brand a long, long way. The Right Focus Whether a breezy spot or a long-distance infomercial, your […]

Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’
by kburke 05/05/2015 0 comm

Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’

Knowledge of the customer decision process has helped propel IDR Productions to the forefront of video production companies in Orange County. Amazingly, DRTV audiences actually consider several factors before deciding ‘to buy or not to buy’.  Whether promoting a brand with a long or short form DRTV production or TV commercial, marketers must take the […]

Infomercials: 3 Reasons Why You Just Can’t Look Away!
by kburke 24/03/2015 0 comm

Infomercials: 3 Reasons Why You Just Can’t Look Away!

Go on, admit it … You might snicker and sneer the second an infomercial lights up your TV screen. But deep inside, something commands you to watch. Resistance is useless, my friends. Nothing can keep you from gluing your peepers on that video message. Go on, try. You just can’t do it. Such magnetism is […]

GET IN TOUCH
CALL 949-793-8764
AND LET’S MAKE MAGIC TOGETHER

GET IN TOUCH