In the world of DRTV, one thing has been etched in stone ever since the first merchant danced into the local marketplace – shoppers must see tremendous value in your goods and services. Or the cash register just won’t ring. Period. Bottom line is this – gains must go to the buyer and seller.
So how does a DRTV marketer bring brand value into the limelight? Consider the following:
First of all, DRTV marketers must gauge the customer appeal of particular products. Forget your hunches. You’re on a fact-finding mission, digging up everything possible about your target demographic. The fuller your knowledge cache, the more accurate your DRTV message.
Customer surveys and digital feedback are two premier sources of demographic data. Revealed through these channels is everything from financial status to psychological leanings. All good stuff.
DRTV marketers also must consider their competition, then go one better. Typically, this involves raising the bar with enticing product features – the very ones your competition doesn’t bother to offer. If the features are sufficiently tantalizing, they’ll pull in customers like a tractor beam.
If you have questions or thoughts about communicating brand value with DRTV, please leave us your comments.
And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.