video editing
6 Tips to Create the Perfect B-roll
You’ve done it: shot the perfect testimonials and host footage for your next commercial. Now all you’ve got to do it fill it out with some killer b-roll. But how do you decide which footage to go for, and what do you do with the footage once you have it? Check out IDR Productions’ 6 […]
Don’t Force Customers to Play Video Hide n’ Seek
As an Orange County video production company, IDR recognizes the supreme law of online marketing — videos must be found before they can be seen. Oh sure, website visitors have instant access to your brand vids. But what happens during searches? If you or your location is hidden somewhere in cyberspace, customers must play video […]
Create, Grab n’ Hold Online Videos
You don’t become a leading Orange County online video production company without knowing the difference between TV and online video ads. You don’t think there’s a difference? Try showing a conventional TV commercial online and see what happens. Chances are real good it’ll shrivel. Money down the drain. Endless frustration. Bye-bye budget. Like it or […]