video production company in Orange County

Google Prowls the Video Fringes
by kburke 03/09/2015 0 comm

Google Prowls the Video Fringes

For those of us engaged in Orange County video production, Google and other search engines could be opening up new doors of opportunity. Right now, Google is testing promoted video ads in its searches. Strong results likely will steer plenty of marketing dollars toward these online videos. It’s hard to say exactly where all this […]

DRTV Offers Done Right
by kburke 02/09/2015 0 comm

DRTV Offers Done Right

Without a compelling offer, your DRTV production would stall in the starting gate. Despite the importance of offers, however, they’re often misunderstood. So what exactly is a DRTV offer, and why is it so important? Most people would say that DRTV offers are sales boosters. And they’d be half-right. More precisely, an offer is designed […]

Video Service Guide for the Terribly Confused
by kburke 01/09/2015 0 comm

Video Service Guide for the Terribly Confused

Used to be, marketing videos were a simple matter. You looked at a few choices, you made your selection, and bingo – you were off to the races. All that is now ancient history. As the popularity of video marketing soared, the choices proliferated. Marketers now face a blizzard of possibilities, leaving many a well-meaning […]

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