video production
How to Hook Consumers’ Attention in the Era of Short Attention Spans
With consumers receiving thousands of digital messages a day, it’s no wonder our attention spans have decreased. But, as a business, how do you bring in consumers who are quickly growing tired of paying attention to ads? We’ve got the insight to make sure your next spot can hook consumers’ attention. How consumers think Information […]
Inside the Millennial Mind: How to Advertise to The Generation That Can’t Stand Ads
Millennials can be a tough group to market to. Traditional advertising is rendered all but completely ineffective on them, and sometimes it feels if advertising on social media isn’t working either. What’s a marketer to do? We’ve got the insight into the Millennial mind that will help you crack the young market. Why do […]
Who’s Your Crew: The Complete Guide to Team Roles on Video Production Sets
Confused by all the people who are running around the set of your commercial? We don’t blame you. Even with smaller productions, there are a ton of jobs being performed on any given production shoot day. From producers to gaffers to production assistants, we’ve got your end-all guide to the various roles on video production […]
Production Jargon For Dummies: Your Guide to Video Production’s Endless Lingo
For a newcomer, set life can be overwhelming, especially with all the production jargon that gets tossed around by those above the line and those below the line. No idea what that means? Our point exactly. Lucky for you, we’ve compiled a list of terms you may hear on any given day on set. Read […]
5 Reasons Why Using Emotion in Commercials Sells
Let’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read on […]
5 Tips for a Successful Audience-centric Video
When you’re producing a video, coming up with the big ideas for it can be one of the most exciting parts of the production process. It’s easy to get carried away with these ideas and forget the most important part of the video: your audience. Audience-centric videos are the videos that do the best. Wondering how […]
6 Reasons To Build Your Social Media Before Your Product Launch
When you’re prepping to launch your product, social media may be the last thing on your mind. But it shouldn’t be! Running successful social media channels should be your first stop for a successful product launch. Wondering why? Then read on for IDR Productions’ 6 reasons to build your social media before your product launch. […]
6 Tips to Create the Perfect B-roll
You’ve done it: shot the perfect testimonials and host footage for your next commercial. Now all you’ve got to do it fill it out with some killer b-roll. But how do you decide which footage to go for, and what do you do with the footage once you have it? Check out IDR Productions’ 6 […]
6 Ways Video Content Increases Sales
You might have the greatest product in the world, but if you’re not selling, what’s the point? Quality video content is the most effective way to drive those sales and keep your consumers engaged. Not convinced? Read on for IDR Production’s 6 ways that video content increases sales. Videos appeal to our brain. Humans are […]