video production
Top 8 Business Ethics to Look for in a Company
Choosing a video company to work with can be difficult, especially if you’re placing the future of your product’s video marketing into another’s hands. When choosing a partner company, there are certain business ethics you’ll want to look out for. These qualities show how ethical a business will be, which can heavily influence both your relations […]
Shooting On Target: A Glimpse into Video Production
A behind-the-scenes look at a shoot at a shooting range. As a video production company, there’s a lot that goes on “behind the scenes” when creating the final product you see on screen. In production, especially pre-production, every day brings something new to it. Production is a never ending-adventure that occasionally throws a curveball your […]
7 Tips For Adding Video to Your Digital Marketing Strategy
With all the benefits of utilizing digital video content, it’s no wonder brands are turning to it more and more to attract their customers. Video keeps consumers around longer, and it increases CTR by 65%. Video is also a low-barrier program, meaning companies big and small can pick it up without a problem. For a […]
Video Marketing: Are You Repurposing Your Videos?
Video marketing may be one of the most underestimated tools in the industry. Most would assume that once a video has served its primary purpose, it then becomes unusable. These people are wrong. Video can quickly become one of your best marketing tactics once you learn the art of repurposing. Repurposing is reusing the video […]
The Future of Online Video
If we had a time machine, our team could jump forward and glimpse what the future holds for online video production. Well, IDR Productions has resources galore at its disposal, but a time-hopping machine isn’t one of them. Nevertheless, we do have experience, expertise, vision, and plenty of facts on which to build sound predictions […]
6 Production Ground Rules for Managing Client Feedback
Just When You Though it Was Safe to Broadcast… You Want WHAT?! It happens to virtually every producer of DRTV and TV ads. You’re days away from broadcasting a painstakingly-crafted TV ad or infomercial. You and your client are in complete agreement. All systems are go. The brand is set to soar. And then it happens […]
Should You Hire a Professional Video Production Company?
Video marketing has busted loose from the confines of TV and is proliferating across a multitude of online channels. For brands and businesses already on board with the medium, video has proven an unstoppable tool for expanding reach, engaging viewers, increasing leads, and ultimately boosting sales. For those who are new to video marketing campaigns […]
Social Media, Programmatic TV and Mobile by Peter Koeppel
We asked our friend Peter Koeppel, Founder/President of Koeppel Direct, a full-service direct response marketing agency, to share his insights on the integration of social media, programmatic TV, mobile and the direct response industry. Here are his comments in their entirety. Social Media Nielsen research has suggested that 8 out of 10 U.S. TV viewers use their […]
DRTV Has That Certain Something
There’s no denying it — DRTV holds a special appeal for marketers. But what is it about the medium that wins us over, time and time again? IDR Productions gave the matter some serious thought, and came up with the following four reasons: Measurability How do you gauge the impact of a conventional TV commercial? […]