YouTube got it right. Their name says it all. It’s all about who else … you, you, and you. This personal punch definitely applies to DRTV lead generation. Viewers should see themselves in your DRTV production. It’s their world, their problem. Miss this mark, and you’ll you’re your audience.

So how do you build a personal experience into DRTV for lead generation? Here are four essentials.

1. Pinpoint a specific objective and present your brand as the best hope of reaching it. Your product or service must be the light at the end of the tunnel.
2. Position your brand as the ultimate solution, the one that will overcome obstacles and whisk viewers straight their goal.
3. Invigorate your message with a compliment or two. A subtle pat on the back connects your brand with a positive self-image for the viewer. Feeling good about oneself becomes feeling good about your brand.
4. Paint a bright picture. Remember, your DRTV is bringing amazing news. This is a far more reliable route than a road paved with negatives.

If you have questions or thoughts about DRTV lead generation, please leave us your comments.

And be sure to reach out to IDR for the latest in video marketing. We’ll help you generate high-quality leads with DRTV, reach online shoppers via DRTV in conjunction with social media, and build your brand with traditional video productions. Contact IDR for a free consultation.