You might have the greatest product in the world, but if you’re not selling, what’s the point? Quality video content is the most effective way to drive those sales and keep your consumers engaged. Not convinced? Read on for IDR Production’s 6 ways that video content increases sales.

1. Videos appeal to our brain.

Humans are visually wired creatures. Blame it on our caveman days, but we find visual cues much easier to comprehend than text-based ones. That’s why 90% of the information our brain takes in is visual. Video content helps draw in consumers biologically. We retain 80% of what we see, as opposed to only 20% of what we read. Visual cues tell our brain that we need to be paying attention to and remembering what’s going on around us. Our brains are wired to notice movement before they notice individual objects. This explains why many print advertisements will be looked over, but video will always capture an audience’s attention for at least a few seconds. Video is a surefire way to enchant your audience from beginning to end, making them eager to buy.

2. Video content increases trust.

Video connects to your audience by allowing you to put a face and voice to the brand. Since video conveys information more quickly, you have more time to show the personality of your brand. Personalized interactions from video help you build deeper relationships with your consumers. 52% of consumers who watch a video before purchasing feel more confident in their purchase once they do. Providing useful information about your product and brand shows your consumers who you really are. This creates an open-door feeling about your brand, reassuring customers they’ve made the right choice. And a right choice for them means another sale for you!

3. Video increases your SEO rankings.

One way to drive consumers to your door is to be one of the first search results when your consumers are on the web. With Google’s acquisition of YouTube, video content heavily influences your Google search rank. Websites with embedded video are 53 times more likely to appear first in Google. Adding video to your site also increases the amount of time consumers spend on the site from 57 seconds to six minutes. Time spent on your site is a huge ranking factor, so adding quality video guarantees that your site will move up in the rankings. Once consumers are on your site, you’ll be able to reel them in and turn those visitors into customers!

4. Video content gets the point across.

Video is useful in that it allows you to both show and tell. Fro example, video demonstrations show the customers exactly what they’re getting from your product. Proving your product is the best in the industry can be difficult through text alone. By showing your customers the product, you effectively convey your message while rendering your consumers doubtless. A minute of video equals 1.8 million words! With those numbers, it’s no wonder so many companies trust video more than print messages to get their point across.

5. Video increases conversion.

With all these factors in mind, it’s no wonder video is primarily responsible for higher conversion rates. In the next few years, video traffic will be responsible for almost 75% of all web traffic. What this means is that if you don’t hop into the video realm soon, not only are you missing potential sales, but you could even start falling behind. When you give people a full understanding of a product that is also engaging, you’ll be able to tell how interested they are in your product through the amount of time they spend on the video. If they watch most or all of a video, these people have shown a clear interest in your product. You can then target these people with re-marketing to drive them to purchase. Even better, oftentimes those that watch the entire video have already convinced themselves to buy! Since video increases sales conversion by 80%, your video does all the work for you.

6. Video captures consumers that are on the go.

Life has become more mobile and more connected than ever. With the rise of smartphones and social media, video has moved from the desktop to the blacktop. According to YouTube (the second-biggest search engine behind Google) mobile video consumption increases 100% each year. Social media videos and video sharing will only continue to increase. It’s no longer about reaching consumers solely in their homes; you must now meet them in the streets as well. Video provides an easy way to do this through its engaging platform. If a consumer is looking for a product or service while they’re out, having a video draws them in and leads them in your direction. The best part is, mobile video means you don’t even have to put in the effort to get consumers out of the house!

Would you like to learn more about video pre-production, or about any other video topic? Reach out to IDR for additional information and answers to all your questions. You’ll discover why we’re Orange County’s premier producer of TV commercials, infomercials, and online videos for a wide range of businesses, organizations, and brands.