Instagram has just opened some new doors for everyone involved in Orange County video production and beyond. And the doors are open wide … literally.
The popular social hangout is now giving marketers the option of using landscape dimensions for their video and photo ads. Hear all those wild shouts peeling through sky? That’s the sound of advertisers jumping for joy all over the world.
And why not? The wider viewing area is a perfect match for Facebook, aligning perfectly with the social destination’s various ad formats. The upshot, of course, is that Instagram marketers will have a much easier time using Facebook’s ad-buying resources. (Not a surprising match, as Facebook owns Instagram.)
Instagram also is doubling the allowable running time of its video ads, stretching the limit from 15 seconds to 30 seconds. Doesn’t seem like a lot. But in the rapid-fire world of digital videos, the extra seconds will add ‘hours’ of messaging.
Along with these changes, Instagram is breaking down former barriers. Once highly selective about which brands get marketing space, the social destination is now wide open to virtually every advertiser – and that means across the globe.
Instagram is even sweetening the deal for advertisers, guaranteeing a certain number of impressions. It’s also guaranteeing placement close the top of user photo feeds, allowing brands to target specific demographics.
If you have questions or thoughts about Instagram video ads, please leave us your comments.
And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.