Brand building
Create, Grab n’ Hold Online Videos
You don’t become a leading Orange County online video production company without knowing the difference between TV and online video ads. You don’t think there’s a difference? Try showing a conventional TV commercial online and see what happens. Chances are real good it’ll shrivel. Money down the drain. Endless frustration. Bye-bye budget. Like it or […]
TV Commercials Cross the Entertainment Line
Once upon a time in TV Land … the Hollywood-esque TV commercial was forbidden. These fearsome monsters could devour budgets in a single gulp. Then came the winds of change, which have blown across the industry and through the offices of our Orange County video production facility. Now there’s a whole new attitude toward the […]
What Brands Should Know About Naming Their New Baby
Brand image … knowing it, creating it, managing it … all factors that have ignited the soaring success of IDR Productions in the realm of red hot video production companies in Orange County. But where does brand image begin? If you’re introducing a new product with an infomercial, TV commercial or online video commercial production, […]