It’s noisy out there. And much of the hubbub is flying out from the crosscurrent of marketing messages vying for our worthy attention. So how do you cut through the commotion when you’re creating a DRTV campaign for lead generation? By making sure the video engages your intended audience.

This by no means requires visual fireworks and audio acrobatics. In fact, using DRTV for lead generation often can profit by taking a more down-to-earth, personal approach. Marketers need to only look at the rising popularity of personal branding to gauge its value for DRTV.

As with other marketing channels, personal branding when applied to DRTV for lead generation begins with transparent messaging. This entails a fresh, open approach that candidly shares experiences, whether from your company team, owner, or customers. Also contributing to transparency is content that highlights the workings of your company — a crisp, direct story of how you operate.

Remember, DRTV for lead generation is not about the hard sell. That’s yesterday’s news. Today’s audiences demand a more relaxed, personalized approach.

If you have questions or thoughts about a DRTV campaign for lead generation, please leave a comment for our team.

And remember, we’re always available to discuss building your brand with cutting-edge video productions, DRTV videos for social media, and DRTV lead-generation videos. Contact IDR Productions for a free consultation.