digital film and video production

Why Marketers Must Be Ready for the Small Screen
by kburke 13/05/2015 0 comm

Why Marketers Must Be Ready for the Small Screen

As a leading video production company in Orange County, IDR stays in tune with the wave of trends lighting up the marketplace. And when it comes to website videos and social media videos, the hottest, most relevant trend is the skyrocketing popularity of mobile. No question about it. If your business isn’t brewing up videos […]

Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’
by kburke 05/05/2015 0 comm

Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’

Knowledge of the customer decision process has helped propel IDR Productions to the forefront of video production companies in Orange County. Amazingly, DRTV audiences actually consider several factors before deciding ‘to buy or not to buy’.  Whether promoting a brand with a long or short form DRTV production or TV commercial, marketers must take the […]

A new "reality" for online videos
by kburke 29/04/2015 0 comm

Augmented Reality – A New “Reality” for Online Videos

As a forward-looking video production company in Orange County, IDR Productions consistently pushes into the furthest frontiers of website video production and social media video production. Among the most intriguing discoveries we’ve made is augmented reality. Indeed, numerous marketers are giving brands eye-grabbing pizzazz with this fascinating digital innovation.      What is Augmented Reality? […]

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