Why Marketers Must Be Ready for the Small Screen
May 13, 2015
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Why Marketers Must Be Ready for the Small Screen


As a leading video production company in Orange County, IDR stays in tune with the wave of trends lighting up the marketplace. And when it comes to website videos and social media videos, the hottest, most relevant trend is the skyrocketing popularity of mobile. No question about it. If your business isn’t brewing up videos for smartphones and tablets, you’re cutting yourself off from a vast and growing audience.

Figures released from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) suggest that video ads of every type are destined to rule the mobile universe. Here’s some of what the research revealed:

• Online ad spending climbed from $42.8 billion in 2013 to nearly $49.5 billion in 2014.
• Between 2010 and 2014, the spend for mobile advertising has expanded at a compound annual rate of 110%. That’s 11 times the 10% rate of non-mobile ads.
• Mobile generated 17% of online ad revenues in 2013, but in 2014 that figure jumped to 25%.

If you want more information about building your brand with mobile videos, or about any other video production topic, please share your questions or feedback in our comment box.

And if you want to take your brand all the way to the top, IDR is ready to make it happen. As one of the premier video production companies in Orange County, we’ll help you drive more sales with our acclaimed Orange County production services for online videos, infomercial production services, and TV commercial production services. Contact IDR Productions for your free consultation.


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