IDR Productions
Top 8 Business Ethics to Look for in a Company
Choosing a video company to work with can be difficult, especially if you’re placing the future of your product’s video marketing into another’s hands. When choosing a partner company, there are certain business ethics you’ll want to look out for. These qualities show how ethical a business will be, which can heavily influence both your relations […]
4 Best Types of Videos to Launch Your Product
It takes a painstakingly long time to perfect your product or service. Once you’ve got it down, you couldn’t be more excited to get it out to the market and your consumers. But when you’re marketing your latest launch, how can you excite consumers into action? The answer is a series of online videos each […]
6 Video Tips We Can Learn From Infomericals
Infomercials are far from the outdated hard sell that many have made it out to be. They may not hold the glamorous appeal short-form videos do, but here’s the thing: infomercials work. They bring in millions of dollars a year, even though they’re primarily aired in the middle of the night. How is this possible? […]
Video Marketing: Are You Repurposing Your Videos?
Video marketing may be one of the most underestimated tools in the industry. Most would assume that once a video has served its primary purpose, it then becomes unusable. These people are wrong. Video can quickly become one of your best marketing tactics once you learn the art of repurposing. Repurposing is reusing the video […]
Why YouTube Must Be in Your Marketing Plan
If only you had a magic lamp that allowed you the three wishes of video marketers: Greater engagement An expanded reach Increased video views Well, you may lack the lamp, but you can still release the genie and get what you’re after. The key is YouTube. There’s no question that YouTube belongs in your video […]
Facebook Mobile Video Content Marketing: You in?
Blink and you’ll miss something important! That’s how fast changes are sweeping through the rapidly-evolving world of video content marketing. From conventional broadcast commercials to direct response advertising, video marketing campaigns are proliferating. Hot to capitalize on opportunity, brands are jumping onto the video bandwagon in a big way. Large and small, companies are grabbing […]
TV Commercials Show They’re Still the One
Television advertising … where it is and where it’s going. Knowing the twists and turns of this tricky territory has helped propel IDR Productions to a leadership position among video production companies in Orange County. One of the most fascinating glimpses at TV advertising is provided by a recent study. Just when the world thought that […]
Google Gives Online Video a Big Thumbs Up!
As a cutting-edge video production company in Orange County, IDR stays alert for important news concerning the world of website video production and social media video production. We definitely found something to chew on with Google’s latest findings about online video. As the Big G sees it, online video is no longer an option for […]