tv commercial production

6 Video Tips We Can Learn From Infomercials

6 Video Tips We Can Learn From Infomericals

Infomercials are far from the outdated hard sell that many have made it out to be. They may not hold the glamorous appeal short-form videos do, but here’s the thing: infomercials work. They bring in millions of dollars a year, even though they’re primarily aired in the middle of the night. How is this possible? […]

DRTV Optimized
by kburke 13/06/2016 0 comm

DRTV Optimized

What do people usually do after they’ve viewed a DRTV commercial? (a) Buy vast quantities of the advertised product or service. (b) Rush to the fridge to load up on snacks. OR (c) Seek more information. Most advertisers hope the answer is (a) Buy vast quantities of the advertised product or service. But the correct […]

What Makes an Effective Infomercial?
by kburke 10/12/2015 0 comm

What Makes an Effective Infomercial?

As with any other type of advertising, infomercials don’t always hit a home run with the buying public. In fact, many just strike out. While outcomes depend on any number of variables, successful infomercials usually have certain features in common. They don’t guarantee a marketing triumph, of course. But these features do increase your chances […]

DRTV for the Demanding
by kburke 19/10/2015 0 comm

DRTV for the Demanding

DRTV isn’t what it used to be. As with virtually anything and everything in the marketing universe, the medium is changing with blistering speed. What are the forces spurring this evolution? Let’s start with television itself. The big TV game-changer is Video on Demand (VOD). Once an entertainment novelty, VOD is turning viewing habits upside […]

The Bridge to Video Enlightenment
by kburke 16/10/2015 0 comm

The Bridge to Video Enlightenment

Deep, deep in our Orange County video production company, people with too much time on their hands are conducting market research. Our most recent research has confirmed something the world is well aware of – video is red hot and getting hotter. It also revealed a few surprises that the world may not be aware […]

TV vs. Online: Video Production Across Two Worlds
by kburke 08/06/2015 0 comm

TV vs. Online: Video Production Across Two Worlds

Despite the rocketing popularity of online media, video production for TV is still king of the hill when it comes to consumer reach. It’s all a question of viewing habits. Minute for minute, more people plant themselves before the classic tube then glue their eyeballs to smartphones and laptops. Nevertheless, brands can’t ignore the surging […]

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