By now, every Orange County video production company knows this about online TV – the medium is pulling in more and more viewers. What may come as a surprise, however, is how fast the online growing, particularly the younger-skewing segment. For this group, online TV is rapidly becoming the medium of choice.
To meet soaring demand, video production for online venues should emphasize availability. Audiences, especially the younger demographic, want their video when and where they want it. This means, productions squeezed into a narrow time slot may never – and probably won’t — get seen. This video-on-demand mentality if forcing marketers to re-think their entire approach. Rather than connecting videos with a specific time, they’re wisely linking them with content being consumed by their target audience.
Does this mean younger-focused advertisers should abandon TV territory altogether? Absolutely not. Conventional television can still reach this group. But – you must have an online video presence, as well. Essentially, brands should be in two video places at once. This double exposure provides the biggest reach.
Do you have questions or thoughts about online TV? Please leave us your comments.
And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for your free consultation.