Used to be, marketing videos were a simple matter. You looked at a few choices, you made your selection, and bingo – you were off to the races. All that is now ancient history. As the popularity of video marketing soared, the choices proliferated. Marketers now face a blizzard of possibilities, leaving many a well-meaning individual in a state of utter confusion. As a leading video production company in Orange County, we’re well aware of this trend. And we hereby offer all of you terribly confused the ultimate solution – the concise guide to video services.

Video-on-Demand (VOD)

This provider group delivers videos files rather than live streams to audiences. Places like YouTube are typical destinations. Four key processes are involved with this option: media management, player creation, delivery, and analytics.

Live Distribution

Delivers live video streams to specific destinations. YouTube offers a wonderfully free streaming option with its YouTube Live feature. Not only do you get the high visibility associated with the site, YouTube automatically converts your live content to VOD content after it’s been viewed.

Enterprise Distribution

Distributes videos internally – for example, throughout a specific place of business. Priorities here are content moderation, security, and compatibility with management systems.

Webinar Services

Offer a single presentation to large audiences. The typical presentation includes live video, PowerPoint displays, sharing options, and audience downloads.

If you have questions or thoughts about video marketing services, please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.