We’ve learned a thing or two while producing DRTV at our Orange County Video Production studio. And we’d like to pass some of our discoveries on to you. Nothing fancy. Just a few fundamentals that will take your brand a long, long way.

The Right Focus

Whether a breezy spot or a long-distance infomercial, your DRTV production is and always will be all about your product or service. That’s your entire point of focus. Nothing else should crowd into the picture. If it doesn’t say something about the subject, it doesn’t belong in your video.

Long Road to Success

While short form DRTV packs a mighty punch, it’s long-form that remains the top performer. The reason? Long-form offers more opportunity to build a rock-solid case for your brand, repeat key points, present an offer, and take audiences all the way with a call to action. Short-form, on the other hand, is great at planting seeds for your brand.

The Best Price of All

What’s the best possible word a brand can use? You guessed it – FREE. Nothing on this planet generates such a powerful response in consumers. Drop this magic word into your DRTV production at every opportunity.

If you have questions or thoughts about DRTV or other form of video production, please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.