Once upon a time in TV Land … the Hollywood-esque TV commercial was forbidden. These fearsome monsters could devour budgets in a single gulp. Then came the winds of change, which have blown across the industry and through the offices of our Orange County video production facility. Now there’s a whole new attitude toward the cinematic TV commercial. More and more marketing entities, including IDR Productions, are harnessing the formidable power of high production.

Of course, we’re not talking two-hour theatrical release. The new cinematic TV commercial is appropriately short; yet dense with entertainment and production values. The reason for the new affection for Hollywood-esque marketing? Competition. Viewers easily can zoom past commercials thanks to current technology. Anything that doesn’t offer sufficient entertainment value to compete on a level playing field can be quickly overlooked.

Supporters of branded shorts include GE, which is developing a new series highlighting scientific innovation, and Dell, which has produced the series What Lives Inside.

If you want to learn more about promoting your brand with branded shorts and other types of entertainment-based TV commercials, or about any other video production topic, please share your questions or feedback in our comment box.

And if you’re ready to take your brand to the top, IDR can make it happen. As one of the trail-blazing video production companies in Orange County, we’ll help your brand generate surging sales with our cutting-edge Orange County TV commercial production services, and online video production services. Contact IDR Productions to see how far we can take you.