Commercial production
Production Assistant Essentials: How to build the perfect PA kit
Production Assistants (PA’s) are the lifeblood of any set. Without them, the production inevitably falls behind and falls apart. Any good PA will be prepared with a few essentials to get them through the longest and hardest set days. Here’s what every production assistant needs on set. What to carry: Pens , Sharpies & dry […]
Amateur Hour: Directing Non-Actors and Non-Professionals On Set
Not every set calls for (or has the budget for) big-time professional actors. When directing non-actors, or those with minimal acting experience, on set, you may find yourself tweaking your standard procedure. Here’s our guide to directing non-actors on your next production set: Why would you hire a non-actor? There are actually quite a few […]
Bottles on the Beach: A Glimpse Into Video Production
A behind-the-scenes look at an island shoot Working at a video production company can land you a lot of cool gigs. Sometimes those gigs are destination shoots on the beautiful island of Maui, Hawaii. From sweltering humidity to rain pockets that stop three feet in front of you while you’re getting poured on, there’s […]
Who’s Your Crew: The Complete Guide to Team Roles on Video Production Sets
Confused by all the people who are running around the set of your commercial? We don’t blame you. Even with smaller productions, there are a ton of jobs being performed on any given production shoot day. From producers to gaffers to production assistants, we’ve got your end-all guide to the various roles on video production […]
Production Jargon For Dummies: Your Guide to Video Production’s Endless Lingo
For a newcomer, set life can be overwhelming, especially with all the production jargon that gets tossed around by those above the line and those below the line. No idea what that means? Our point exactly. Lucky for you, we’ve compiled a list of terms you may hear on any given day on set. Read […]
5 Reasons Why Using Emotion in Commercials Sells
Let’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read on […]
5 Tips for a Successful Audience-centric Video
When you’re producing a video, coming up with the big ideas for it can be one of the most exciting parts of the production process. It’s easy to get carried away with these ideas and forget the most important part of the video: your audience. Audience-centric videos are the videos that do the best. Wondering how […]
6 Tips to Create the Perfect B-roll
You’ve done it: shot the perfect testimonials and host footage for your next commercial. Now all you’ve got to do it fill it out with some killer b-roll. But how do you decide which footage to go for, and what do you do with the footage once you have it? Check out IDR Productions’ 6 […]
Shooting On Target: A Glimpse into Video Production
A behind-the-scenes look at a shoot at a shooting range. As a video production company, there’s a lot that goes on “behind the scenes” when creating the final product you see on screen. In production, especially pre-production, every day brings something new to it. Production is a never ending-adventure that occasionally throws a curveball your […]