Commercial production
DRTV for the Demanding
DRTV isn’t what it used to be. As with virtually anything and everything in the marketing universe, the medium is changing with blistering speed. What are the forces spurring this evolution? Let’s start with television itself. The big TV game-changer is Video on Demand (VOD). Once an entertainment novelty, VOD is turning viewing habits upside […]
The Bridge to Video Enlightenment
Deep, deep in our Orange County video production company, people with too much time on their hands are conducting market research. Our most recent research has confirmed something the world is well aware of – video is red hot and getting hotter. It also revealed a few surprises that the world may not be aware […]
DRTV Offers Done Right
Without a compelling offer, your DRTV production would stall in the starting gate. Despite the importance of offers, however, they’re often misunderstood. So what exactly is a DRTV offer, and why is it so important? Most people would say that DRTV offers are sales boosters. And they’d be half-right. More precisely, an offer is designed […]
Why Video Production is a Laughing Matter
If you’re creating DRTV or other types of videos, it never hurts to tickle some funny bones. In fact, laugher probably will help your cause tremendously. Chuckling viewers are engaged viewers. And that brings them closer to your brand. So what does it take to pry loose some giggles and guffaws from DRTV viewers? Any […]
Video Lightning Can Strike Twice
If you can make one viral video, you can make a second, right? Just slap another on YouTube, and you’re off to the races. Not quite. As an Orange County video production company, we know viral videos require careful planning. Content, vision, daring, timing, creativity, and yes, luck all go into the mix. Double that […]
New Tools for Orange County Video Production
Orange County video production has a new set of tools at its disposal. Provided by Facebook, the tools will help video publishers control and manage content as never before. The innovations are all part of the social site’s increasing focus on video content. Everything from DRTV to explainer videos will benefit. With the number of […]
Greenpeace Says Yes to DRTV
It can tell riveting stories and stir up powerful emotions on a global scale. Is it the latest novel, a blockbuster movie? No, it’s good ol’ DRTV. Greenpeace recently discovered the power of DRTV to stir up deep emotions. Aiming to generate donor support in Italy and New Zealand, the organization conducted DRTV tests in […]
3 Ways to Beef Up DRTV
We’ve learned a thing or two while producing DRTV at our Orange County Video Production studio. And we’d like to pass some of our discoveries on to you. Nothing fancy. Just a few fundamentals that will take your brand a long, long way. The Right Focus Whether a breezy spot or a long-distance infomercial, your […]
Care to Repeat That?
Great, you’ve developed a compelling DRTV video for lead generation. Now you can plop into your comfy chair and wait for prospects to pour in, right? Maybe in Wonderland. On this side of the looking glass, multiple videos are essential. No question about it. Repetition is the golden rule of DRTV for lead generation. Incredibly, […]