Why Video Production is a Laughing Matter
Aug 28, 2015
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Why Video Production is a Laughing Matter


If you’re creating DRTV or other types of videos, it never hurts to tickle some funny bones. In fact, laugher probably will help your cause tremendously. Chuckling viewers are engaged viewers. And that brings them closer to your brand.

So what does it take to pry loose some giggles and guffaws from DRTV viewers? Any number of factors can do the trick. Through our experience with Orange County video production, we’ve learned that voice talent is one of the primary factors. Here are some things to look out for when going for vocal humor.

The Voice That Bites. A voice tinged with a sarcastic bite tells audiences the speaker is sharing a joke with them. This creates a bond between audience and voice talent – and ultimately with the brand.

Big Surprise. Doesn’t matter if it’s live theater or TV … audiences love surprises. So a completely unexpected voice is always welcome. For instance, humorous lines delivered in a monotonous, flat drone can be major attention-getters. Viewers naturally expect a funny, high-energy voice. When the unexpected occurs, audiences invariably become intrigued.

Complete 360. This takes the previous strategy to the extreme. Rather than simply doing the unexpected, the voice talent comes across as the exact opposite of the brand image. You’ve heard those quirky voices promoting financial services or seductive come-ons selling ordinary products.

If you have questions or thoughts about integrating humor with brand videos, please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.


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