Attention – you could be on the wrong path with your online videos. As an Orange County video production company, we feel a responsibility to set things straight. So here’s what you definitely don’t want to do with that digital content.

Repurpose – Broadcast TV programming recycles material all the time. But in the digital world, repurposing is marketing poison. People, particularly those in the young segment, flock to the web for new experiences. An eyeful of been-there-done-that will drive them away in droves.

Rather than repurpose, focus on creating imaginative, relevant video content specifically geared to your target audience. It can be done!

Rush the Results – In most cases, digital videos serve as brand builders rather than sales drivers. It’s all about creating awareness and inspiring trust. And that takes a couple of commodities known as time and patience.

Jump All Over the Map – What happens if you throw a million different logos, designs, messages, and graphics into your online videos? You get a mishmash of personalities. Viewers have no idea who or what the heck your brand is. And that ultimately leads to RBA – rapid brand abandonment.

You’ll create a far stronger identity by keeping content simple and consistent. Remember, you have one brand identity, not a million.

Do you have questions or thoughts about online video? Please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for your free consultation.