digital content
Should You Use Humor in Advertising?
Using humor in advertising is a hotly debated topic. Do you use humor to win over potential customers, or avoid it to ensure you don’t alienate segments of your audience? We’ve done the research, and here’s what we’ve found about using humor in advertising for your brand. The case for humor Many of the […]
Are 6-Second Ads the Next Generation of Advertising?
As the opportunities for video advertisements expand, we’re seeing a decrease in the optimal length of ad times. Thirty-minute infomercials have shrunk to 60-seconds spots. One-minute advertisements were usurped by 15-second social ads. It’s happening again. Six-second advertisements are the newest players in the video ad market. Are 6-second ads the next era of video […]
What Video-Based Brands Can Learn from the Rise of YouTubers
With over a billion hours of video being watched a day on YouTube, this video platform is the underdog no one predicted in its early days. With the rise of YouTube came its content providers: the YouTubers. These YouTubers have overturned the video production world and broken all the rules to create their success stories. […]
How to Build an Authentic Brand Voice (And What to Do With It)
Creating your brand voice may be the most important step you make in marketing your product. The voice you choose to represent your brand will affect everything from what you say to how you say it, not to mention who you’re saying it to. But how do you determine your brand voice? Or use […]
Bottles on the Beach: A Glimpse Into Video Production
A behind-the-scenes look at an island shoot Working at a video production company can land you a lot of cool gigs. Sometimes those gigs are destination shoots on the beautiful island of Maui, Hawaii. From sweltering humidity to rain pockets that stop three feet in front of you while you’re getting poured on, there’s […]
Don’t Do That With Online Videos!
Attention – you could be on the wrong path with your online videos. As an Orange County video production company, we feel a responsibility to set things straight. So here’s what you definitely don’t want to do with that digital content. Repurpose – Broadcast TV programming recycles material all the time. But in the digital […]
Video By the Bundle
It’s hard to ignore the blazing progress of programmatic video. Which is why this Orange County video production company keeps it firmly on the company radar. If you’re bewildered by the whole programmatic thing, you’re in good company. So allow us to pull you out of the fog: Programmatic video is a strategy built on […]
Overcoming the Silent Treatment
As this Orange County video production company knows, sometimes silence isn’t golden … especially in the realm of auto-play videos. Right now, Twitter, Tumblr, and Yahoo are making or will be making auto-play videos a part of their lineup. Great, except — most of these videos default to mute. Hence, many if not most users […]
Don’t Force Customers to Play Video Hide n’ Seek
As an Orange County video production company, IDR recognizes the supreme law of online marketing — videos must be found before they can be seen. Oh sure, website visitors have instant access to your brand vids. But what happens during searches? If you or your location is hidden somewhere in cyberspace, customers must play video […]