digital film and video production

IDR Productions - 4K Video Resolution

4K Video Resolution: The Newest Video Trend You Need to Know About.

4K video resolution is quickly taking over the video production world. While it’s still in it’s infancy stages, it has been predicted that by 2025, over 50% of U.S. homes will have a 4K-capable TV. But what’s all the fuss about? What’s the deal with 4K resolution? Is it worth the costs? What are those costs? […]

Want a Bigger YouTube Audience? Follow These 2 Steps

Want a Bigger YouTube Audience? Follow These 2 Steps

YouTube has impacted everyone and everything, including video production in Orange County. So how do you reach the widest possible audience with this magical medium? The following tips will show you the way: #1 Create a Trail How will people find your YouTube video? With a digital trail. This consists of searchable titles, intriguing thumbnails, […]

Video on the New Frontier

Video on the New Frontier

You gazed into your crystal ball. And you saw the mad rush. More and more video productions zooming into the web. Well prepare for a bigger rush. Quite possibly with no end in sight. As eMarketer reports in its esteemed ‘Q2 2015 State of Video’ — spending is soaring for digital video productions. In 2013, […]

Experts See Media Merger Looming

Experts See Media Merger Looming

All those screens. All those viewers. So why so pointlessly separate? Something’s gotta give. Well, it’s about to. Screens large and small, broadcast and digital, will be merging in a unified marketing front. At least, that’s the expectation of many industry heavyweights. A recent survey from Videology revealed what many marketers now see — the […]

TV vs. Online: Video Production Across Two Worlds
by kburke 08/06/2015 0 comm

TV vs. Online: Video Production Across Two Worlds

Despite the rocketing popularity of online media, video production for TV is still king of the hill when it comes to consumer reach. It’s all a question of viewing habits. Minute for minute, more people plant themselves before the classic tube then glue their eyeballs to smartphones and laptops. Nevertheless, brands can’t ignore the surging […]

TV Commercials Cross the Entertainment Line
by kburke 02/06/2015 0 comm

TV Commercials Cross the Entertainment Line

Once upon a time in TV Land … the Hollywood-esque TV commercial was forbidden. These fearsome monsters could devour budgets in a single gulp. Then came the winds of change, which have blown across the industry and through the offices of our Orange County video production facility. Now there’s a whole new attitude toward the […]

A Little Video With Your Tunes?
by kburke 28/05/2015 0 comm

A Little Video With Your Tunes?

Nowadays, you can’t click, swipe, or touch without seeing an online video. As a leading online video production company in Orange County, we’ve seen this trend surge to the sky, particularly in the last year. And now, apparently, Spotify will be fueling the surge. That’s right. Word’s out that the music hot spot plans to […]

DRTV Re-Sized
by kburke 26/05/2015 0 comm

DRTV Re-Sized

While ever-widening TV screens are hogging more and more living room space, there’s a force pulling in the opposite direction. And the pull is taking DRTV down, down, down to the smaller, mobile screen. How do we know? Because we’re a cutting-edge Orange County video production company, thank you. One of the latest small-screen marvels […]

Online Videos Forcing Advertisers to Change Their Game
by kburke 21/05/2015 0 comm

Online Videos Forcing Advertisers to Change Their Game

Industry insight is one of the reasons IDR is a leading Orange County online video production company. Insight, of course, covers many facets of the marketing universe. One of the most intriguing is the blazing progress of online videos. Expect this rapid advance to continue indefinitely. All of which means advertisers must wake up and […]

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