direct response
DRTV Gets Cozy with Social Media
Are you relying on a single DRTV channel to do your brand shouting? Better be packing plenty of patience. Because results likely will be crawling in … if they make it to your camp at all. No surprise there. Today’s consumer is plugged into one big mass of multi-screen madness – TV, smartphone, tablet, laptop, […]
Getting Personal with DRTV for Lead Generation Campaigns
It’s noisy out there. And much of the hubbub is flying out from the crosscurrent of marketing messages vying for our worthy attention. So how do you cut through the commotion when you’re creating a DRTV campaign for lead generation? By making sure the video engages your intended audience. This by no means requires visual […]
Social Media Engagement Begins Offline…huh?
As DRTV for social media engagement becomes more common, the question facing marketers is twofold: (1) How do I create optimal content for my DRTV production?; and (2) How do I get people to look in the first place? Far too many marketers arrive at the obvious answer to the second question: People view once […]
TV vs. Online: Video Production Across Two Worlds
Despite the rocketing popularity of online media, video production for TV is still king of the hill when it comes to consumer reach. It’s all a question of viewing habits. Minute for minute, more people plant themselves before the classic tube then glue their eyeballs to smartphones and laptops. Nevertheless, brands can’t ignore the surging […]
TV Commercials Cross the Entertainment Line
Once upon a time in TV Land … the Hollywood-esque TV commercial was forbidden. These fearsome monsters could devour budgets in a single gulp. Then came the winds of change, which have blown across the industry and through the offices of our Orange County video production facility. Now there’s a whole new attitude toward the […]
DRTV Re-Sized
While ever-widening TV screens are hogging more and more living room space, there’s a force pulling in the opposite direction. And the pull is taking DRTV down, down, down to the smaller, mobile screen. How do we know? Because we’re a cutting-edge Orange County video production company, thank you. One of the latest small-screen marvels […]
Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’
Knowledge of the customer decision process has helped propel IDR Productions to the forefront of video production companies in Orange County. Amazingly, DRTV audiences actually consider several factors before deciding ‘to buy or not to buy’. Whether promoting a brand with a long or short form DRTV production or TV commercial, marketers must take the […]