direct response
Care to Repeat That?
Great, you’ve developed a compelling DRTV video for lead generation. Now you can plop into your comfy chair and wait for prospects to pour in, right? Maybe in Wonderland. On this side of the looking glass, multiple videos are essential. No question about it. Repetition is the golden rule of DRTV for lead generation. Incredibly, […]
TV Ads Trump Facebook
Wait a minute! This can’t be! Wasn’t there a frenzied swarm racing in the direction of digital video? Weren’t video productions created for the online zone supposed to kick conventional DRTV into oblivion? Not according to Interscope Research. A recent Interscope study unpacked a startling bit of news – TV ads have four times the […]
And how Did That Make You Feel?
DRTV and social media. Can’t beat this combination for raising brand awareness. One feeds the other. Makes each stronger and spreads the word further. So what is it about the DRTV that really makes it sing? You can call it many things. A good one is the oomf factor. The oomf factor is the magic […]
3 Ways to Lead Your Brand into the Spotlight
If you’re using DRTV for lead generation, you’re definitely on the right road. But bringing in leads with DRTV requires more than a fabulous product and snappy name. Also crucial is the ability to grab attention and push your brand into the spotlight. Here are three ways to reach this all-important goal. #1 Showcase Your […]
Jump Into the Shopper’s Seat with DRTV
YouTube, Facebook, and other social platforms are the new best friends of DRTV. That’s right! YouTube, Facebook, and other social platforms are the new best friends of DRTV. One more time…. YouTube, Facebook, and other social platforms are the new best friends of DRTV! But wait there’s more… YouTube, Facebook, and other social platforms are […]
Ride the YouTube to Lead-Generation Land
DRTV lead generation and robust ROI. Nothing goes together better. But why limit yourself to broadcast television. Digital media is right there in front of you, packing major muscle. Take YouTube. This is a gold mine of DRTV lead generation opportunities. A closer look reveals the secrets of YouTube Power: YouTube owns one heck of […]
Social Media Gives DRTV an Energy Boost
Linking DRTV videos with social media doubles your engagement power. But for maximum impact, DRTV marketers should understand the underlying pull of the social platforms. Here are two factors to consider when planning a campaign. You Can Trust Us Most of us don’t have a crystal ball on our nightstands. But we do have laptops, […]
Social Media Gets Action-Packed With DRTV
Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]
What Every Brand Should Know About DRTV Lead Generation Campaigns
You’ve unleashed a DRTV lead generation campaign. The call centers and landing pages are ready. Reps are hunkered down for a major traffic flow. But how will you really know if you hit the mark? First, let’s backtrack. The first thing lead-seeking brands must do is accept a few new realities. The biggest of these […]