post production
YouTube Videos: From Roomy to Round
Move over, wide screens. Round is in. At least, that’s the situation at YouTube. Earlier in the year, the popular site made 360-degree online videos a reality backed by plenty of support. With the right equipment, brands can create and post 360-degree YouTube videos that give viewing space a whole new, exciting dimension. While many […]
Facebook Strikes Back
By now, every video production company in Orange County knows the tremendous value of online videos. Facebook certainly does. Which is why the social behemoth is striking back against YouTube, Twitter, and Yahoo. Hard. The strike-back is fueled by modifications that will make Facebook more competitive with YouTube and the others. The first change centers […]
Google Prowls the Video Fringes
For those of us engaged in Orange County video production, Google and other search engines could be opening up new doors of opportunity. Right now, Google is testing promoted video ads in its searches. Strong results likely will steer plenty of marketing dollars toward these online videos. It’s hard to say exactly where all this […]
DRTV Offers Done Right
Without a compelling offer, your DRTV production would stall in the starting gate. Despite the importance of offers, however, they’re often misunderstood. So what exactly is a DRTV offer, and why is it so important? Most people would say that DRTV offers are sales boosters. And they’d be half-right. More precisely, an offer is designed […]
Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’
Knowledge of the customer decision process has helped propel IDR Productions to the forefront of video production companies in Orange County. Amazingly, DRTV audiences actually consider several factors before deciding ‘to buy or not to buy’. Whether promoting a brand with a long or short form DRTV production or TV commercial, marketers must take the […]
3 Essentials to Your Online Video Strategy
As one of the premier video production companies in Orange County, IDR productions is constantly developing new ways to maximize the impact of website video productions and social media productions. The following are three key ingredients of our success formula when it comes to an online video strategy. Use them to your advantage. #1 Think […]