television advertising
DRTV Has That Certain Something
There’s no denying it — DRTV holds a special appeal for marketers. But what is it about the medium that wins us over, time and time again? IDR Productions gave the matter some serious thought, and came up with the following four reasons: Measurability How do you gauge the impact of a conventional TV commercial? […]
4 Ways DRTV Builds Better Brands
Building your brand? DRTV can help in a big way – and not just for sales. Here’s how. New Customer Magnet. If you’re targeting new customers, expand your reach better and further with DRTV. According to TiVo Research and Analytics, TV ads trump digital media when it comes to driving new sales. It’s all about […]
Ride the Facebook Carousel
As an Orange County video production company, IDR keeps its eyes on Facebook at all times. We’ve got to. As most of you know (unless you’ve been on the moon), Facebook is now one of the world’s hot spots for online videos. No, it won’t be knocking YouTube off the map any time soon. Nevertheless, […]
Instant Video
Our experience in Orange County video production has taught us many things. And one of the lessons learned is this: quality videos don’t just happen. They require time, care, and patience. Or do they? Jet.com, a new ecommerce entry, has dared to buck tradition with a series of quickie vids. And for all intents and […]
Is Your DRTV Big on Value?
In the world of DRTV, one thing has been etched in stone ever since the first merchant danced into the local marketplace – shoppers must see tremendous value in your goods and services. Or the cash register just won’t ring. Period. Bottom line is this – gains must go to the buyer and seller. So […]
Social Media Gives DRTV an Energy Boost
Linking DRTV videos with social media doubles your engagement power. But for maximum impact, DRTV marketers should understand the underlying pull of the social platforms. Here are two factors to consider when planning a campaign. You Can Trust Us Most of us don’t have a crystal ball on our nightstands. But we do have laptops, […]
You’re Not Really Doing THAT with Video!
Stop! Are you really doing that with video? You know what I’m talking about …You don’t? OK, well in the world of video production, there are lots of things you do – and certain things you don’t. Amazingly, far too many marketers commit the don’ts. So for your edification and future success, here are 3 […]
Getting Personal with DRTV for Lead Generation Campaigns
It’s noisy out there. And much of the hubbub is flying out from the crosscurrent of marketing messages vying for our worthy attention. So how do you cut through the commotion when you’re creating a DRTV campaign for lead generation? By making sure the video engages your intended audience. This by no means requires visual […]
TV vs. Online: Video Production Across Two Worlds
Despite the rocketing popularity of online media, video production for TV is still king of the hill when it comes to consumer reach. It’s all a question of viewing habits. Minute for minute, more people plant themselves before the classic tube then glue their eyeballs to smartphones and laptops. Nevertheless, brands can’t ignore the surging […]