video
Who’s Your Crew: The Complete Guide to Team Roles on Video Production Sets
Confused by all the people who are running around the set of your commercial? We don’t blame you. Even with smaller productions, there are a ton of jobs being performed on any given production shoot day. From producers to gaffers to production assistants, we’ve got your end-all guide to the various roles on video production […]
Shooting On Target: A Glimpse into Video Production
A behind-the-scenes look at a shoot at a shooting range. As a video production company, there’s a lot that goes on “behind the scenes” when creating the final product you see on screen. In production, especially pre-production, every day brings something new to it. Production is a never ending-adventure that occasionally throws a curveball your […]
7 Tips For Adding Video to Your Digital Marketing Strategy
With all the benefits of utilizing digital video content, it’s no wonder brands are turning to it more and more to attract their customers. Video keeps consumers around longer, and it increases CTR by 65%. Video is also a low-barrier program, meaning companies big and small can pick it up without a problem. For a […]
Video Marketing: Are You Repurposing Your Videos?
Video marketing may be one of the most underestimated tools in the industry. Most would assume that once a video has served its primary purpose, it then becomes unusable. These people are wrong. Video can quickly become one of your best marketing tactics once you learn the art of repurposing. Repurposing is reusing the video […]
The Future of Online Video
If we had a time machine, our team could jump forward and glimpse what the future holds for online video production. Well, IDR Productions has resources galore at its disposal, but a time-hopping machine isn’t one of them. Nevertheless, we do have experience, expertise, vision, and plenty of facts on which to build sound predictions […]
How to Capture Micro Moments with Video Marketing
In the contemporary marketing sphere, the consumer journey is comprised of fleeting micro moments – a brief interval of time providing quick information that can be absorbed or acted upon instantaneously. Internet users, particularly those connected to mobile devices, have come to expect these instant info-deliveries. It’s part of the experience. Video on a Personal […]
Why YouTube Must Be in Your Marketing Plan
If only you had a magic lamp that allowed you the three wishes of video marketers: Greater engagement An expanded reach Increased video views Well, you may lack the lamp, but you can still release the genie and get what you’re after. The key is YouTube. There’s no question that YouTube belongs in your video […]
5 Types of Video for Social Media Marketing
Before 2015 reached its close, Facebook visitors were watching an average of four billion videos each day. Four billion! That number represents four times the viewing rate posted in 2014. Confronted by swelling demand, Facebook has been redesigning its infrastructure to improve the process of loading and watching videos. While these intensive efforts ultimately will […]
3 Ways to Create Impactful Video Content
It’s practically front page news … online video marketing is hotter than a meteor shower. Look around, and you’ll likely see at least one devotee glued to a mobile device, feasting on a banquet of YouTube masterpieces. Yes, people are devouring video. How large are their appetites? Well, on YouTube alone, users are uploading 72 […]