video production companies

Getting Personal with DRTV for Lead Generation Campaigns
by kburke 12/06/2015 0 comm

Getting Personal with DRTV for Lead Generation Campaigns

It’s noisy out there. And much of the hubbub is flying out from the crosscurrent of marketing messages vying for our worthy attention. So how do you cut through the commotion when you’re creating a DRTV campaign for lead generation? By making sure the video engages your intended audience. This by no means requires visual […]

Social Media Engagement Begins Offline…huh?
by kburke 10/06/2015 0 comm

Social Media Engagement Begins Offline…huh?

As DRTV for social media engagement becomes more common, the question facing marketers is twofold: (1) How do I create optimal content for my DRTV production?; and (2) How do I get people to look in the first place? Far too many marketers arrive at the obvious answer to the second question: People view once […]

TV vs. Online: Video Production Across Two Worlds
by kburke 08/06/2015 0 comm

TV vs. Online: Video Production Across Two Worlds

Despite the rocketing popularity of online media, video production for TV is still king of the hill when it comes to consumer reach. It’s all a question of viewing habits. Minute for minute, more people plant themselves before the classic tube then glue their eyeballs to smartphones and laptops. Nevertheless, brands can’t ignore the surging […]

Create, Grab n’ Hold Online Videos
by kburke 04/06/2015 0 comm

Create, Grab n’ Hold Online Videos

You don’t become a leading Orange County online video production company without knowing the difference between TV and online video ads. You don’t think there’s a difference? Try showing a conventional TV commercial online and see what happens. Chances are real good it’ll shrivel. Money down the drain. Endless frustration. Bye-bye budget. Like it or […]

TV Commercials Cross the Entertainment Line
by kburke 02/06/2015 0 comm

TV Commercials Cross the Entertainment Line

Once upon a time in TV Land … the Hollywood-esque TV commercial was forbidden. These fearsome monsters could devour budgets in a single gulp. Then came the winds of change, which have blown across the industry and through the offices of our Orange County video production facility. Now there’s a whole new attitude toward the […]

A Little Video With Your Tunes?
by kburke 28/05/2015 0 comm

A Little Video With Your Tunes?

Nowadays, you can’t click, swipe, or touch without seeing an online video. As a leading online video production company in Orange County, we’ve seen this trend surge to the sky, particularly in the last year. And now, apparently, Spotify will be fueling the surge. That’s right. Word’s out that the music hot spot plans to […]

Google Gives Online Video a Big Thumbs Up!
by kburke 06/05/2015 0 comm

Google Gives Online Video a Big Thumbs Up!

As a cutting-edge video production company in Orange County, IDR stays alert for important news concerning the world of website video production and social media video production. We definitely found something to chew on with Google’s latest findings about online video. As the Big G sees it, online video is no longer an option for […]

Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’
by kburke 05/05/2015 0 comm

Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’

Knowledge of the customer decision process has helped propel IDR Productions to the forefront of video production companies in Orange County. Amazingly, DRTV audiences actually consider several factors before deciding ‘to buy or not to buy’.  Whether promoting a brand with a long or short form DRTV production or TV commercial, marketers must take the […]

A new "reality" for online videos
by kburke 29/04/2015 0 comm

Augmented Reality – A New “Reality” for Online Videos

As a forward-looking video production company in Orange County, IDR Productions consistently pushes into the furthest frontiers of website video production and social media video production. Among the most intriguing discoveries we’ve made is augmented reality. Indeed, numerous marketers are giving brands eye-grabbing pizzazz with this fascinating digital innovation.      What is Augmented Reality? […]

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