video productions for TV
Overcoming the Silent Treatment
As this Orange County video production company knows, sometimes silence isn’t golden … especially in the realm of auto-play videos. Right now, Twitter, Tumblr, and Yahoo are making or will be making auto-play videos a part of their lineup. Great, except — most of these videos default to mute. Hence, many if not most users […]
DRTV Secrets Revealed
We recently visited the brand guru. Got some excellent advice. (So now you know how we do it.) Here’s what the expert revealed about achieving DRTV success. Grab Attention. Like immediately. Waste one second, and viewers could (and probably will) flee. This means a clear, relevant opening message. Ambiguity is audience repellent. Solve a Problem. […]
New Tools for Orange County Video Production
Orange County video production has a new set of tools at its disposal. Provided by Facebook, the tools will help video publishers control and manage content as never before. The innovations are all part of the social site’s increasing focus on video content. Everything from DRTV to explainer videos will benefit. With the number of […]
3 Ways to Beef Up DRTV
We’ve learned a thing or two while producing DRTV at our Orange County Video Production studio. And we’d like to pass some of our discoveries on to you. Nothing fancy. Just a few fundamentals that will take your brand a long, long way. The Right Focus Whether a breezy spot or a long-distance infomercial, your […]
Video on the New Frontier
You gazed into your crystal ball. And you saw the mad rush. More and more video productions zooming into the web. Well prepare for a bigger rush. Quite possibly with no end in sight. As eMarketer reports in its esteemed ‘Q2 2015 State of Video’ — spending is soaring for digital video productions. In 2013, […]
3 Ways to Lead Your Brand into the Spotlight
If you’re using DRTV for lead generation, you’re definitely on the right road. But bringing in leads with DRTV requires more than a fabulous product and snappy name. Also crucial is the ability to grab attention and push your brand into the spotlight. Here are three ways to reach this all-important goal. #1 Showcase Your […]
Experts See Media Merger Looming
All those screens. All those viewers. So why so pointlessly separate? Something’s gotta give. Well, it’s about to. Screens large and small, broadcast and digital, will be merging in a unified marketing front. At least, that’s the expectation of many industry heavyweights. A recent survey from Videology revealed what many marketers now see — the […]
Save Some Eggs for TV!
Sure, digital media is huge. But don’t put all your eggs in that basket. Not yet, anyway. If you do, it’ll probably cost you plenty. Why? Because video productions for TV still deliver maximum marketing impact — way, way ahead of the wave of digital newcomers. This isn’t some wild-eyed claim from video reactionaries. It’s […]