It’s hard to ignore the blazing progress of programmatic video. Which is why this Orange County video production company keeps it firmly on the company radar. If you’re bewildered by the whole programmatic thing, you’re in good company. So allow us to pull you out of the fog:

Programmatic video is a strategy built on automated ad purchases. Tied to specific demographic data, ad buys are timed to match the consumption patterns of target audiences. This precision buying ensures marketers of connecting with intended customers at optimum times.

If you see programmatic video replacing conventional vids, you need to clean your lenses. The automated buying is simply one more tool in the great big marketing box. The strategy works in sync not in competition with traditional video sales, which by the way, are going strong — and getting stronger.

Quality is Still King

Understandably, programmatic video raises concerns about content quality. After all, the videos are pre-sold in neat, convenient packages. This implies quick, mass production with little room for development. Fear not. Many dedicated publishers are going all out to preserve high standards. Turner Broadcasting, for instance, invests generously in the creation of premium content for its programmatic output. So do other video producers … at least for the time being. We’ll see where all this is headed. So stay tuned.

Do you have questions or thoughts about programmatic video? Please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for your free consultation.