Creativity…. the supreme goal of everyone involved with Orange County video production. Yeah, slick ideas count. The more, the merrier. But what really pushes your brand front and center is a savory video cocktail … that zesty, full-bodied blend of creative ideas spiced with the following industry realities. (Shake well for just the right balance).

Express Delivery. Things change with lightning speed in the marketing universe. First consumers want this, then they crave that. What’s the video content of the moment? Brands must stock up for instant deliveries.

Consumer Tales. What’s your customer’s story? Why is he or she reluctant to make a purchase? How is this person likely to respond to a certain approach? Customer data such as this is the crux of every video. Get it and use it.

Love You Two Times …Uh-uh. Video love is a one time thing. Repeat a popular video, and you’ll get bored viewers galore. To keep people engaged, keep the videos fresh.

If you have questions or thoughts about creating videos for your brand, please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.