Nowadays, you can’t click, swipe, or touch without seeing an online video. As a leading online video production company in Orange County, we’ve seen this trend surge to the sky, particularly in the last year. And now, apparently, Spotify will be fueling the surge. That’s right. Word’s out that the music hot spot plans to add video content to its audio lineup.

According to the Wall Street Journal, Spotify is banking heavily on the power of video to encourage longer visits. With listeners hanging around to devour vids, there’ll be fewer dashes to places like YouTube. Spotify will be satisfying those ravenous video appetites very nicely.

The colossal windfall from longer visits is, of course, heightened interest from advertisers. Presumably, brands will be more than happy to occupy space wherever audiences congregate for long stretches.

Spotify will be starting its video journey on very solid footing. The Journal revealed that the music service currently boasts 60 million users, with 15 million of them paid subscribers. These subscribers pay $9.99 monthly for a steady diet of tunes. Anything that keeps this vast customer base glued to the site is sure to pique the interest of online advertisers.

If you want more information about building your brand with online videos, or about any other video production topic, please share your questions or feedback in our comment box.

And if you’re ready to take your brand to the top, IDR can make it happen. As one of the trail-blazing video production companies in Orange County, we’ll help your brand generate surging sales with our cutting-edge Orange County TV commercial production services, and online video production services. Contact IDR Productions to see how far we can take you.