Author: idrproductions
Color Psychology: How to Use Color in Marketing
There’s more to using color in marketing than considering your favorite hue on the ROYGBIV spectrum. As it turns out, color psychology determines everything from what color your logo should be to what hues you use in your next advertisement. Here’s everything you need to know about the science and art of using color in […]
Should You Use Humor in Advertising?
Using humor in advertising is a hotly debated topic. Do you use humor to win over potential customers, or avoid it to ensure you don’t alienate segments of your audience? We’ve done the research, and here’s what we’ve found about using humor in advertising for your brand. The case for humor Many of the […]
Are 6-Second Ads the Next Generation of Advertising?
As the opportunities for video advertisements expand, we’re seeing a decrease in the optimal length of ad times. Thirty-minute infomercials have shrunk to 60-seconds spots. One-minute advertisements were usurped by 15-second social ads. It’s happening again. Six-second advertisements are the newest players in the video ad market. Are 6-second ads the next era of video […]
The 7 Brand Personalities You Should Use in Your Online Videos
You’ve done it all. Created the perfect product from concept to packaging. The only problem now? You have to market that bad boy. But how can you get your product out to consumers in a way that will entice them to act? The answer is to take on one of the seven brand personalities that […]
What Video-Based Brands Can Learn from the Rise of YouTubers
With over a billion hours of video being watched a day on YouTube, this video platform is the underdog no one predicted in its early days. With the rise of YouTube came its content providers: the YouTubers. These YouTubers have overturned the video production world and broken all the rules to create their success stories. […]
Likes, Comments, Shares: Which Social Metrics Actually Matter?
With so many social metrics involved in the analysis and number crunching of social media, it’s easy to get overwhelmed. Which social metrics should you pay attention to? What are social metrics? Read on for your guide to dealing with social metrics on your next video advertisement. What are social metrics? Social metrics are any […]
How to Build an Authentic Brand Voice (And What to Do With It)
Creating your brand voice may be the most important step you make in marketing your product. The voice you choose to represent your brand will affect everything from what you say to how you say it, not to mention who you’re saying it to. But how do you determine your brand voice? Or use […]
Bottles on the Beach: A Glimpse Into Video Production
A behind-the-scenes look at an island shoot Working at a video production company can land you a lot of cool gigs. Sometimes those gigs are destination shoots on the beautiful island of Maui, Hawaii. From sweltering humidity to rain pockets that stop three feet in front of you while you’re getting poured on, there’s […]
How to Hook Consumers’ Attention in the Era of Short Attention Spans
With consumers receiving thousands of digital messages a day, it’s no wonder our attention spans have decreased. But, as a business, how do you bring in consumers who are quickly growing tired of paying attention to ads? We’ve got the insight to make sure your next spot can hook consumers’ attention. How consumers think Information […]