Author: idrproductions
Social Media, Programmatic TV and Mobile by Peter Koeppel
We asked our friend Peter Koeppel, Founder/President of Koeppel Direct, a full-service direct response marketing agency, to share his insights on the integration of social media, programmatic TV, mobile and the direct response industry. Here are his comments in their entirety. Social Media Nielsen research has suggested that 8 out of 10 U.S. TV viewers use their […]
Three Flavors of DRTV Pudding
‘The proof is in the pudding’… This well-worn saying definitely has its place in the world of DRTV. Claims and boasts are all part of the game, of course. But you’ve got to back up the bluster with rock-solid proof. Otherwise, credibility plummets. While various types of proof can have an impact on DRTV audiences, […]
4 Ways DRTV Builds Better Brands
Building your brand? DRTV can help in a big way – and not just for sales. Here’s how. New Customer Magnet. If you’re targeting new customers, expand your reach better and further with DRTV. According to TiVo Research and Analytics, TV ads trump digital media when it comes to driving new sales. It’s all about […]
Instant Video
Our experience in Orange County video production has taught us many things. And one of the lessons learned is this: quality videos don’t just happen. They require time, care, and patience. Or do they? Jet.com, a new ecommerce entry, has dared to buck tradition with a series of quickie vids. And for all intents and […]
Instagram Stretches Video Boundaries
Instagram has just opened some new doors for everyone involved in Orange County video production and beyond. And the doors are open wide … literally. The popular social hangout is now giving marketers the option of using landscape dimensions for their video and photo ads. Hear all those wild shouts peeling through sky? That’s the […]
Leverage the New DRTV Hot Zones
When you think of DRTV, it’s usually long-form infomercials or lightning-fast TV spots, right? Maybe back in the 20th century. Thanks to the proliferation of fan-based websites, DRTV is now a major digital force. YouTube, Facebook, Instagram, and all the rest are the new hot zones for direct response videos. Digital has broadened the horizons […]
Video Cocktail, Shaken Not Stirred
Creativity…. the supreme goal of everyone involved with Orange County video production. Yeah, slick ideas count. The more, the merrier. But what really pushes your brand front and center is a savory video cocktail … that zesty, full-bodied blend of creative ideas spiced with the following industry realities. (Shake well for just the right balance). […]
Dip Before You Dive
Just dive right in with your DRTV campaign. Bingo! Instant success, right? Well, possibly. But you’re really just groping in the dark unless you dip your little feet in. Test the waters for performance patterns and response rates. Then you can make every and all necessary adjustments — before the hard-won budget is blown. And […]
Is Your DRTV Big on Value?
In the world of DRTV, one thing has been etched in stone ever since the first merchant danced into the local marketplace – shoppers must see tremendous value in your goods and services. Or the cash register just won’t ring. Period. Bottom line is this – gains must go to the buyer and seller. So […]