Instant Video

Instant Video

Our experience in Orange County video production has taught us many things. And one of the lessons learned is this: quality videos don’t just happen. They require time, care, and patience. Or do they? Jet.com, a new ecommerce entry, has dared to buck tradition with a series of quickie vids. And for all intents and […]

Get Your DRTV Priorities Straight
by kburke 12/10/2015 0 comm

Get Your DRTV Priorities Straight

You’ve heard this dozens of times: Brands must be unique. Otherwise, who sees you? An understandable belief. So many products squeezed into a cramped market space. How can a DRTV production possibly get noticed? Only one way — it has to shout good and loud. But don’t crank up the volume right off the bat. […]

YouTube Videos: From Roomy to Round
by kburke 02/10/2015 0 comm

YouTube Videos: From Roomy to Round

Move over, wide screens. Round is in. At least, that’s the situation at YouTube. Earlier in the year, the popular site made 360-degree online videos a reality backed by plenty of support. With the right equipment, brands can create and post 360-degree YouTube videos that give viewing space a whole new, exciting dimension. While many […]

Don’t Force Customers to Play Video Hide n’ Seek
by kburke 30/09/2015 0 comm

Don’t Force Customers to Play Video Hide n’ Seek

As an Orange County video production company, IDR recognizes the supreme law of online marketing — videos must be found before they can be seen. Oh sure, website visitors have instant access to your brand vids. But what happens during searches? If you or your location is hidden somewhere in cyberspace, customers must play video […]

No Maybe Baby in DRTV
by kburke 30/09/2015 0 comm

No Maybe Baby in DRTV

Will your meticulously-crafted DRTV production rock audiences to the core? Shake them up and get them to click or call? If your answer is maybe, baby, you’re playing a guessing game that could, and likely will, cost you plenty. If needles spending gives you the shivers, consider shifting the odds a bit more in your […]

Video Rocks B2B
by kburke 28/09/2015 0 comm

Video Rocks B2B

Video is for product-conscious consumers not serious businesses. This is the prevailing belief among far too many marketers. But this Orange County video production company has a whole different take on the matter. From what we can see in the marketing universe, B2B buyers are ready, willing, and able consumers of video. Still have your […]

Instagram Stretches Video Boundaries

Instagram Stretches Video Boundaries

Instagram has just opened some new doors for everyone involved in Orange County video production and beyond. And the doors are open wide … literally. The popular social hangout is now giving marketers the option of using landscape dimensions for their video and photo ads. Hear all those wild shouts peeling through sky? That’s the […]

Leverage the New DRTV Hot Zones

Leverage the New DRTV Hot Zones

When you think of DRTV, it’s usually long-form infomercials or lightning-fast TV spots, right? Maybe back in the 20th century. Thanks to the proliferation of fan-based websites, DRTV is now a major digital force. YouTube, Facebook, Instagram, and all the rest are the new hot zones for direct response videos. Digital has broadened the horizons […]

Engagement, Anyone?
by kburke 16/09/2015 0 comm

Engagement, Anyone?

Engagement, engagement, engagement … the words ring out constantly throughout every video production company in Orange County … and beyond. You’ve got to engage the customer. Engage or be sorry. It’s the age of engage. OK, we’re saturated. It’s time for a little understanding. In a nutshell (or eggshell, depending on your nutritional preferences), engagement […]

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