Online Videos Forcing Advertisers to Change Their Game
Industry insight is one of the reasons IDR is a leading Orange County online video production company. Insight, of course, covers many facets of the marketing universe. One of the most intriguing is the blazing progress of online videos. Expect this rapid advance to continue indefinitely. All of which means advertisers must wake up and […]
TV Commercials Show They’re Still the One
Television advertising … where it is and where it’s going. Knowing the twists and turns of this tricky territory has helped propel IDR Productions to a leadership position among video production companies in Orange County. One of the most fascinating glimpses at TV advertising is provided by a recent study. Just when the world thought that […]
Why Marketers Must Be Ready for the Small Screen
As a leading video production company in Orange County, IDR stays in tune with the wave of trends lighting up the marketplace. And when it comes to website videos and social media videos, the hottest, most relevant trend is the skyrocketing popularity of mobile. No question about it. If your business isn’t brewing up videos […]
What Brands Should Know About Naming Their New Baby
Brand image … knowing it, creating it, managing it … all factors that have ignited the soaring success of IDR Productions in the realm of red hot video production companies in Orange County. But where does brand image begin? If you’re introducing a new product with an infomercial, TV commercial or online video commercial production, […]
Google Gives Online Video a Big Thumbs Up!
As a cutting-edge video production company in Orange County, IDR stays alert for important news concerning the world of website video production and social media video production. We definitely found something to chew on with Google’s latest findings about online video. As the Big G sees it, online video is no longer an option for […]
Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’
Knowledge of the customer decision process has helped propel IDR Productions to the forefront of video production companies in Orange County. Amazingly, DRTV audiences actually consider several factors before deciding ‘to buy or not to buy’. Whether promoting a brand with a long or short form DRTV production or TV commercial, marketers must take the […]
Augmented Reality – A New “Reality” for Online Videos
As a forward-looking video production company in Orange County, IDR Productions consistently pushes into the furthest frontiers of website video production and social media video production. Among the most intriguing discoveries we’ve made is augmented reality. Indeed, numerous marketers are giving brands eye-grabbing pizzazz with this fascinating digital innovation. What is Augmented Reality? […]
Infomercials: 3 Reasons Why You Just Can’t Look Away!
Go on, admit it … You might snicker and sneer the second an infomercial lights up your TV screen. But deep inside, something commands you to watch. Resistance is useless, my friends. Nothing can keep you from gluing your peepers on that video message. Go on, try. You just can’t do it. Such magnetism is […]