Online video
Instant Video
Our experience in Orange County video production has taught us many things. And one of the lessons learned is this: quality videos don’t just happen. They require time, care, and patience. Or do they? Jet.com, a new ecommerce entry, has dared to buck tradition with a series of quickie vids. And for all intents and […]
YouTube Videos: From Roomy to Round
Move over, wide screens. Round is in. At least, that’s the situation at YouTube. Earlier in the year, the popular site made 360-degree online videos a reality backed by plenty of support. With the right equipment, brands can create and post 360-degree YouTube videos that give viewing space a whole new, exciting dimension. While many […]
Don’t Force Customers to Play Video Hide n’ Seek
As an Orange County video production company, IDR recognizes the supreme law of online marketing — videos must be found before they can be seen. Oh sure, website visitors have instant access to your brand vids. But what happens during searches? If you or your location is hidden somewhere in cyberspace, customers must play video […]
Video Rocks B2B
Video is for product-conscious consumers not serious businesses. This is the prevailing belief among far too many marketers. But this Orange County video production company has a whole different take on the matter. From what we can see in the marketing universe, B2B buyers are ready, willing, and able consumers of video. Still have your […]
Instagram Stretches Video Boundaries
Instagram has just opened some new doors for everyone involved in Orange County video production and beyond. And the doors are open wide … literally. The popular social hangout is now giving marketers the option of using landscape dimensions for their video and photo ads. Hear all those wild shouts peeling through sky? That’s the […]
Leverage the New DRTV Hot Zones
When you think of DRTV, it’s usually long-form infomercials or lightning-fast TV spots, right? Maybe back in the 20th century. Thanks to the proliferation of fan-based websites, DRTV is now a major digital force. YouTube, Facebook, Instagram, and all the rest are the new hot zones for direct response videos. Digital has broadened the horizons […]
Video Cocktail, Shaken Not Stirred
Creativity…. the supreme goal of everyone involved with Orange County video production. Yeah, slick ideas count. The more, the merrier. But what really pushes your brand front and center is a savory video cocktail … that zesty, full-bodied blend of creative ideas spiced with the following industry realities. (Shake well for just the right balance). […]
Facebook Strikes Back
By now, every video production company in Orange County knows the tremendous value of online videos. Facebook certainly does. Which is why the social behemoth is striking back against YouTube, Twitter, and Yahoo. Hard. The strike-back is fueled by modifications that will make Facebook more competitive with YouTube and the others. The first change centers […]
Google Prowls the Video Fringes
For those of us engaged in Orange County video production, Google and other search engines could be opening up new doors of opportunity. Right now, Google is testing promoted video ads in its searches. Strong results likely will steer plenty of marketing dollars toward these online videos. It’s hard to say exactly where all this […]