What is digital video production?
6 Production Ground Rules for Managing Client Feedback
Just When You Though it Was Safe to Broadcast… You Want WHAT?! It happens to virtually every producer of DRTV and TV ads. You’re days away from broadcasting a painstakingly-crafted TV ad or infomercial. You and your client are in complete agreement. All systems are go. The brand is set to soar. And then it happens […]
Sequential Video Marketing
Optimize Engagement with Sequential Video Marketing Marketers seeking long-term relationships with any customer sector can benefit tremendously from sequential video marketing. As the name implies, sequential video marketing is a strategy that delivers a continuous message or story through a series of static ads or videos. Ad content is delivered one at a time during […]
Should You Hire a Professional Video Production Company?
Video marketing has busted loose from the confines of TV and is proliferating across a multitude of online channels. For brands and businesses already on board with the medium, video has proven an unstoppable tool for expanding reach, engaging viewers, increasing leads, and ultimately boosting sales. For those who are new to video marketing campaigns […]
Don’t Do That With Online Videos!
Attention – you could be on the wrong path with your online videos. As an Orange County video production company, we feel a responsibility to set things straight. So here’s what you definitely don’t want to do with that digital content. Repurpose – Broadcast TV programming recycles material all the time. But in the digital […]
Why Video Production is a Laughing Matter
If you’re creating DRTV or other types of videos, it never hurts to tickle some funny bones. In fact, laugher probably will help your cause tremendously. Chuckling viewers are engaged viewers. And that brings them closer to your brand. So what does it take to pry loose some giggles and guffaws from DRTV viewers? Any […]
3 Attention Stretchers Every Brand Needs
Are you creating video productions for the web? Then you’ll no doubt want to stretch the attention span of your audience. Here are some tips that will help keep viewers glued. #1: Serve Them a Feast. If one video is good, more are better. That’s the thinking in most marketing circles. So don’t rely on […]
TV Ads Trump Facebook
Wait a minute! This can’t be! Wasn’t there a frenzied swarm racing in the direction of digital video? Weren’t video productions created for the online zone supposed to kick conventional DRTV into oblivion? Not according to Interscope Research. A recent Interscope study unpacked a startling bit of news – TV ads have four times the […]
Video on the New Frontier
You gazed into your crystal ball. And you saw the mad rush. More and more video productions zooming into the web. Well prepare for a bigger rush. Quite possibly with no end in sight. As eMarketer reports in its esteemed ‘Q2 2015 State of Video’ — spending is soaring for digital video productions. In 2013, […]
TV vs. Online: Video Production Across Two Worlds
Despite the rocketing popularity of online media, video production for TV is still king of the hill when it comes to consumer reach. It’s all a question of viewing habits. Minute for minute, more people plant themselves before the classic tube then glue their eyeballs to smartphones and laptops. Nevertheless, brands can’t ignore the surging […]