Our experience in Orange County video production has taught us many things. And one of the lessons learned is this: quality videos don’t just happen. They require time, care, and patience. Or do they?

Jet.com, a new ecommerce entry, has dared to buck tradition with a series of quickie vids. And for all intents and purposes, the compact productions have done their job beautifully. OK, OK, every rule has its exceptions.

Banding with various advertising entities (writers, agencies, gurus), Jet unleashed an assortment of down and dirty quickie videos oozing with quirk and comedy. But it wasn’t just the entertainment value that distinguished these productions. Each of the video was created to celebrate a particular customer’s purchase. The customer was mentioned by name and shared with the world via online showings. Behind the entertaining veneer, of course, was the serious goal of building strong, long-lasting customer relationships.

The videos didn’t hold back on the quirkiness. The productions featured everything from a small, talking pig celebrating the purchase of a coffee maker to a barbershop quartet praising a customer for buying a DVD collection.

Those accustomed to the typical production schedule will be stunned by Jet’s turnaround time. Concept, production, shooting, and editing generally were completed in less than an hour. Sometimes in mere minutes. Now that’s high-speed production!

If you have questions or thoughts about instant video production and marketing, please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.