digital video production
TV Commercials Cross the Entertainment Line
Once upon a time in TV Land … the Hollywood-esque TV commercial was forbidden. These fearsome monsters could devour budgets in a single gulp. Then came the winds of change, which have blown across the industry and through the offices of our Orange County video production facility. Now there’s a whole new attitude toward the […]
A Little Video With Your Tunes?
Nowadays, you can’t click, swipe, or touch without seeing an online video. As a leading online video production company in Orange County, we’ve seen this trend surge to the sky, particularly in the last year. And now, apparently, Spotify will be fueling the surge. That’s right. Word’s out that the music hot spot plans to […]
Online Videos Forcing Advertisers to Change Their Game
Industry insight is one of the reasons IDR is a leading Orange County online video production company. Insight, of course, covers many facets of the marketing universe. One of the most intriguing is the blazing progress of online videos. Expect this rapid advance to continue indefinitely. All of which means advertisers must wake up and […]
Why Marketers Must Be Ready for the Small Screen
As a leading video production company in Orange County, IDR stays in tune with the wave of trends lighting up the marketplace. And when it comes to website videos and social media videos, the hottest, most relevant trend is the skyrocketing popularity of mobile. No question about it. If your business isn’t brewing up videos […]
Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’
Knowledge of the customer decision process has helped propel IDR Productions to the forefront of video production companies in Orange County. Amazingly, DRTV audiences actually consider several factors before deciding ‘to buy or not to buy’. Whether promoting a brand with a long or short form DRTV production or TV commercial, marketers must take the […]
Augmented Reality – A New “Reality” for Online Videos
As a forward-looking video production company in Orange County, IDR Productions consistently pushes into the furthest frontiers of website video production and social media video production. Among the most intriguing discoveries we’ve made is augmented reality. Indeed, numerous marketers are giving brands eye-grabbing pizzazz with this fascinating digital innovation. What is Augmented Reality? […]
3 Essentials to Your Online Video Strategy
As one of the premier video production companies in Orange County, IDR productions is constantly developing new ways to maximize the impact of website video productions and social media productions. The following are three key ingredients of our success formula when it comes to an online video strategy. Use them to your advantage. #1 Think […]