digital video
Video Service Guide for the Terribly Confused
Used to be, marketing videos were a simple matter. You looked at a few choices, you made your selection, and bingo – you were off to the races. All that is now ancient history. As the popularity of video marketing soared, the choices proliferated. Marketers now face a blizzard of possibilities, leaving many a well-meaning […]
Don’t Leave LinkedIn Out
Video production in Orange County has come a long way. And one reason is the proliferation of online videos. YouTube, Facebook, and all the rest are great at pulling in audiences. So why are you leaving LinkedIn out of the equation? Many video production companies do. For some reason, marketers see LinkedIn as a different […]
Why Video Production is a Laughing Matter
If you’re creating DRTV or other types of videos, it never hurts to tickle some funny bones. In fact, laugher probably will help your cause tremendously. Chuckling viewers are engaged viewers. And that brings them closer to your brand. So what does it take to pry loose some giggles and guffaws from DRTV viewers? Any […]
New Tools for Orange County Video Production
Orange County video production has a new set of tools at its disposal. Provided by Facebook, the tools will help video publishers control and manage content as never before. The innovations are all part of the social site’s increasing focus on video content. Everything from DRTV to explainer videos will benefit. With the number of […]
Want a Bigger YouTube Audience? Follow These 2 Steps
YouTube has impacted everyone and everything, including video production in Orange County. So how do you reach the widest possible audience with this magical medium? The following tips will show you the way: #1 Create a Trail How will people find your YouTube video? With a digital trail. This consists of searchable titles, intriguing thumbnails, […]
Get a Brand Boost Now!
DRTV integrated with social media delivers a major brand boost. Now, you want to give your brand an even bigger boost? Just drop some video into your Twitter site. It’s powerful stuff. Right now, Twitter is where your brand video needs to be. Unlike other platforms, Twitter gives users plenty of things to do with […]
3 Attention Stretchers Every Brand Needs
Are you creating video productions for the web? Then you’ll no doubt want to stretch the attention span of your audience. Here are some tips that will help keep viewers glued. #1: Serve Them a Feast. If one video is good, more are better. That’s the thinking in most marketing circles. So don’t rely on […]
Tilt with the Times
Brands promoting with online video productions can now tilt with the times. Credit the latest advance in video technology – 360-degree video. So what’s the big deal about the innovation? Well, plain and simple, 360-degree video shifts viewing control into the hands of users. Watching a video on a computer, smartphone, or tablet, users can […]
Video on the New Frontier
You gazed into your crystal ball. And you saw the mad rush. More and more video productions zooming into the web. Well prepare for a bigger rush. Quite possibly with no end in sight. As eMarketer reports in its esteemed ‘Q2 2015 State of Video’ — spending is soaring for digital video productions. In 2013, […]