direct response advertising
DRTV Has That Certain Something
There’s no denying it — DRTV holds a special appeal for marketers. But what is it about the medium that wins us over, time and time again? IDR Productions gave the matter some serious thought, and came up with the following four reasons: Measurability How do you gauge the impact of a conventional TV commercial? […]
The DRTV Edge
As with everything else, DRTV is changing with the times. What isn’t changing, however, is the edge it can give your brand. Here are three ways this long-established medium currently provides that edge. New Customers In sheer numbers, the mega-massive TV audience dwarfs the much-smaller digital. DRTV, therefore, casts very wide net. This massive reach […]
Three Flavors of DRTV Pudding
‘The proof is in the pudding’… This well-worn saying definitely has its place in the world of DRTV. Claims and boasts are all part of the game, of course. But you’ve got to back up the bluster with rock-solid proof. Otherwise, credibility plummets. While various types of proof can have an impact on DRTV audiences, […]
4 Ways DRTV Builds Better Brands
Building your brand? DRTV can help in a big way – and not just for sales. Here’s how. New Customer Magnet. If you’re targeting new customers, expand your reach better and further with DRTV. According to TiVo Research and Analytics, TV ads trump digital media when it comes to driving new sales. It’s all about […]
DRTV for the Demanding
DRTV isn’t what it used to be. As with virtually anything and everything in the marketing universe, the medium is changing with blistering speed. What are the forces spurring this evolution? Let’s start with television itself. The big TV game-changer is Video on Demand (VOD). Once an entertainment novelty, VOD is turning viewing habits upside […]
Get Your DRTV Priorities Straight
You’ve heard this dozens of times: Brands must be unique. Otherwise, who sees you? An understandable belief. So many products squeezed into a cramped market space. How can a DRTV production possibly get noticed? Only one way — it has to shout good and loud. But don’t crank up the volume right off the bat. […]
No Maybe Baby in DRTV
Will your meticulously-crafted DRTV production rock audiences to the core? Shake them up and get them to click or call? If your answer is maybe, baby, you’re playing a guessing game that could, and likely will, cost you plenty. If needles spending gives you the shivers, consider shifting the odds a bit more in your […]
Leverage the New DRTV Hot Zones
When you think of DRTV, it’s usually long-form infomercials or lightning-fast TV spots, right? Maybe back in the 20th century. Thanks to the proliferation of fan-based websites, DRTV is now a major digital force. YouTube, Facebook, Instagram, and all the rest are the new hot zones for direct response videos. Digital has broadened the horizons […]
Dip Before You Dive
Just dive right in with your DRTV campaign. Bingo! Instant success, right? Well, possibly. But you’re really just groping in the dark unless you dip your little feet in. Test the waters for performance patterns and response rates. Then you can make every and all necessary adjustments — before the hard-won budget is blown. And […]