direct response advertising
3 Ways to Lead Your Brand into the Spotlight
If you’re using DRTV for lead generation, you’re definitely on the right road. But bringing in leads with DRTV requires more than a fabulous product and snappy name. Also crucial is the ability to grab attention and push your brand into the spotlight. Here are three ways to reach this all-important goal. #1 Showcase Your […]
Jump Into the Shopper’s Seat with DRTV
YouTube, Facebook, and other social platforms are the new best friends of DRTV. That’s right! YouTube, Facebook, and other social platforms are the new best friends of DRTV. One more time…. YouTube, Facebook, and other social platforms are the new best friends of DRTV! But wait there’s more… YouTube, Facebook, and other social platforms are […]
Ride the YouTube to Lead-Generation Land
DRTV lead generation and robust ROI. Nothing goes together better. But why limit yourself to broadcast television. Digital media is right there in front of you, packing major muscle. Take YouTube. This is a gold mine of DRTV lead generation opportunities. A closer look reveals the secrets of YouTube Power: YouTube owns one heck of […]
Social Media Gives DRTV an Energy Boost
Linking DRTV videos with social media doubles your engagement power. But for maximum impact, DRTV marketers should understand the underlying pull of the social platforms. Here are two factors to consider when planning a campaign. You Can Trust Us Most of us don’t have a crystal ball on our nightstands. But we do have laptops, […]
Social Media Gets Action-Packed With DRTV
Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]
What Every Brand Should Know About DRTV Lead Generation Campaigns
You’ve unleashed a DRTV lead generation campaign. The call centers and landing pages are ready. Reps are hunkered down for a major traffic flow. But how will you really know if you hit the mark? First, let’s backtrack. The first thing lead-seeking brands must do is accept a few new realities. The biggest of these […]
DRTV Gets Cozy with Social Media
Are you relying on a single DRTV channel to do your brand shouting? Better be packing plenty of patience. Because results likely will be crawling in … if they make it to your camp at all. No surprise there. Today’s consumer is plugged into one big mass of multi-screen madness – TV, smartphone, tablet, laptop, […]
Getting Personal with DRTV for Lead Generation Campaigns
It’s noisy out there. And much of the hubbub is flying out from the crosscurrent of marketing messages vying for our worthy attention. So how do you cut through the commotion when you’re creating a DRTV campaign for lead generation? By making sure the video engages your intended audience. This by no means requires visual […]
Social Media Engagement Begins Offline…huh?
As DRTV for social media engagement becomes more common, the question facing marketers is twofold: (1) How do I create optimal content for my DRTV production?; and (2) How do I get people to look in the first place? Far too many marketers arrive at the obvious answer to the second question: People view once […]