film production
Should You Use Humor in Advertising?
Using humor in advertising is a hotly debated topic. Do you use humor to win over potential customers, or avoid it to ensure you don’t alienate segments of your audience? We’ve done the research, and here’s what we’ve found about using humor in advertising for your brand. The case for humor Many of the […]
Are 6-Second Ads the Next Generation of Advertising?
As the opportunities for video advertisements expand, we’re seeing a decrease in the optimal length of ad times. Thirty-minute infomercials have shrunk to 60-seconds spots. One-minute advertisements were usurped by 15-second social ads. It’s happening again. Six-second advertisements are the newest players in the video ad market. Are 6-second ads the next era of video […]
The 7 Brand Personalities You Should Use in Your Online Videos
You’ve done it all. Created the perfect product from concept to packaging. The only problem now? You have to market that bad boy. But how can you get your product out to consumers in a way that will entice them to act? The answer is to take on one of the seven brand personalities that […]
What Video-Based Brands Can Learn from the Rise of YouTubers
With over a billion hours of video being watched a day on YouTube, this video platform is the underdog no one predicted in its early days. With the rise of YouTube came its content providers: the YouTubers. These YouTubers have overturned the video production world and broken all the rules to create their success stories. […]
Likes, Comments, Shares: Which Social Metrics Actually Matter?
With so many social metrics involved in the analysis and number crunching of social media, it’s easy to get overwhelmed. Which social metrics should you pay attention to? What are social metrics? Read on for your guide to dealing with social metrics on your next video advertisement. What are social metrics? Social metrics are any […]
Bottles on the Beach: A Glimpse Into Video Production
A behind-the-scenes look at an island shoot Working at a video production company can land you a lot of cool gigs. Sometimes those gigs are destination shoots on the beautiful island of Maui, Hawaii. From sweltering humidity to rain pockets that stop three feet in front of you while you’re getting poured on, there’s […]
Production Jargon For Dummies: Your Guide to Video Production’s Endless Lingo
For a newcomer, set life can be overwhelming, especially with all the production jargon that gets tossed around by those above the line and those below the line. No idea what that means? Our point exactly. Lucky for you, we’ve compiled a list of terms you may hear on any given day on set. Read […]
Tilt with the Times
Brands promoting with online video productions can now tilt with the times. Credit the latest advance in video technology – 360-degree video. So what’s the big deal about the innovation? Well, plain and simple, 360-degree video shifts viewing control into the hands of users. Watching a video on a computer, smartphone, or tablet, users can […]
TV Commercials Cross the Entertainment Line
Once upon a time in TV Land … the Hollywood-esque TV commercial was forbidden. These fearsome monsters could devour budgets in a single gulp. Then came the winds of change, which have blown across the industry and through the offices of our Orange County video production facility. Now there’s a whole new attitude toward the […]