Orange County video production
YouTube Videos: From Roomy to Round
Move over, wide screens. Round is in. At least, that’s the situation at YouTube. Earlier in the year, the popular site made 360-degree online videos a reality backed by plenty of support. With the right equipment, brands can create and post 360-degree YouTube videos that give viewing space a whole new, exciting dimension. While many […]
Instagram Stretches Video Boundaries
Instagram has just opened some new doors for everyone involved in Orange County video production and beyond. And the doors are open wide … literally. The popular social hangout is now giving marketers the option of using landscape dimensions for their video and photo ads. Hear all those wild shouts peeling through sky? That’s the […]
Leverage the New DRTV Hot Zones
When you think of DRTV, it’s usually long-form infomercials or lightning-fast TV spots, right? Maybe back in the 20th century. Thanks to the proliferation of fan-based websites, DRTV is now a major digital force. YouTube, Facebook, Instagram, and all the rest are the new hot zones for direct response videos. Digital has broadened the horizons […]
Engagement, Anyone?
Engagement, engagement, engagement … the words ring out constantly throughout every video production company in Orange County … and beyond. You’ve got to engage the customer. Engage or be sorry. It’s the age of engage. OK, we’re saturated. It’s time for a little understanding. In a nutshell (or eggshell, depending on your nutritional preferences), engagement […]
Video Cocktail, Shaken Not Stirred
Creativity…. the supreme goal of everyone involved with Orange County video production. Yeah, slick ideas count. The more, the merrier. But what really pushes your brand front and center is a savory video cocktail … that zesty, full-bodied blend of creative ideas spiced with the following industry realities. (Shake well for just the right balance). […]
Google Prowls the Video Fringes
For those of us engaged in Orange County video production, Google and other search engines could be opening up new doors of opportunity. Right now, Google is testing promoted video ads in its searches. Strong results likely will steer plenty of marketing dollars toward these online videos. It’s hard to say exactly where all this […]
Don’t Leave LinkedIn Out
Video production in Orange County has come a long way. And one reason is the proliferation of online videos. YouTube, Facebook, and all the rest are great at pulling in audiences. So why are you leaving LinkedIn out of the equation? Many video production companies do. For some reason, marketers see LinkedIn as a different […]
Is Your DRTV Big on Value?
In the world of DRTV, one thing has been etched in stone ever since the first merchant danced into the local marketplace – shoppers must see tremendous value in your goods and services. Or the cash register just won’t ring. Period. Bottom line is this – gains must go to the buyer and seller. So […]
New Tools for Orange County Video Production
Orange County video production has a new set of tools at its disposal. Provided by Facebook, the tools will help video publishers control and manage content as never before. The innovations are all part of the social site’s increasing focus on video content. Everything from DRTV to explainer videos will benefit. With the number of […]