tv advertising

Experts See Media Merger Looming

Experts See Media Merger Looming

All those screens. All those viewers. So why so pointlessly separate? Something’s gotta give. Well, it’s about to. Screens large and small, broadcast and digital, will be merging in a unified marketing front. At least, that’s the expectation of many industry heavyweights. A recent survey from Videology revealed what many marketers now see — the […]

3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign

3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign

Congratulations! You’ve launched a DRTV lead generation campaign. Maybe some metrics are rolling in. Click-thru-rates (CTR). Time to Conversion. All good stuff. But before all that data flows in, brands should know where they stand. To get an early jump on the process, you need solid metrics that reveal the true quality of your leads. […]

Social Media Gets Action-Packed With DRTV

Social Media Gets Action-Packed With DRTV

Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]

Save Some Eggs for TV!

Save Some Eggs for TV!

Sure, digital media is huge. But don’t put all your eggs in that basket. Not yet, anyway. If you do, it’ll probably cost you plenty. Why? Because video productions for TV still deliver maximum marketing impact — way, way ahead of the wave of digital newcomers. This isn’t some wild-eyed claim from video reactionaries. It’s […]

DRTV Gets Cozy with Social Media
by kburke 17/06/2015 0 comm

DRTV Gets Cozy with Social Media

Are you relying on a single DRTV channel to do your brand shouting? Better be packing plenty of patience. Because results likely will be crawling in … if they make it to your camp at all. No surprise there. Today’s consumer is plugged into one big mass of multi-screen madness – TV, smartphone, tablet, laptop, […]

You’re Not Really Doing THAT with Video!
by kburke 15/06/2015 0 comm

You’re Not Really Doing THAT with Video!

Stop! Are you really doing that with video? You know what I’m talking about …You don’t? OK, well in the world of video production, there are lots of things you do – and certain things you don’t. Amazingly, far too many marketers commit the don’ts. So for your edification and future success, here are 3 […]

Getting Personal with DRTV for Lead Generation Campaigns
by kburke 12/06/2015 0 comm

Getting Personal with DRTV for Lead Generation Campaigns

It’s noisy out there. And much of the hubbub is flying out from the crosscurrent of marketing messages vying for our worthy attention. So how do you cut through the commotion when you’re creating a DRTV campaign for lead generation? By making sure the video engages your intended audience. This by no means requires visual […]

Social Media Engagement Begins Offline…huh?
by kburke 10/06/2015 0 comm

Social Media Engagement Begins Offline…huh?

As DRTV for social media engagement becomes more common, the question facing marketers is twofold: (1) How do I create optimal content for my DRTV production?; and (2) How do I get people to look in the first place? Far too many marketers arrive at the obvious answer to the second question: People view once […]

TV vs. Online: Video Production Across Two Worlds
by kburke 08/06/2015 0 comm

TV vs. Online: Video Production Across Two Worlds

Despite the rocketing popularity of online media, video production for TV is still king of the hill when it comes to consumer reach. It’s all a question of viewing habits. Minute for minute, more people plant themselves before the classic tube then glue their eyeballs to smartphones and laptops. Nevertheless, brands can’t ignore the surging […]

GET IN TOUCH
CALL 949-793-8764
AND LET’S MAKE MAGIC TOGETHER

GET IN TOUCH